Great Progress with Mobile DTV Testing in Washington, D.C.
June 30, 2010 17 Comments
Here is the latest update on Mobile DTV in Washington, D.C. I started covering back in April. The test underway has been going well, signaling that a more widespread launch of the technology is not too far off. The Open Mobile Video Coalition (OMVC) started the test in May with 23 channels, and so far has received about 2,800 comments on the service.
Included in the test are the major local broadcast networks, several radio station rebroadcasts, and some retransmissions of secondary and tertiary over-the-air digital channels. OMVC is also testing out premium content, and has included several cable stations including Fox News, CNBC, MSNBC, MTV, and E!, among others.
About 200 testers were outfitted with a specially-modified Samsung Moment and asked to provide feedback on the service. So far about 150 have done so, and the feedback has generally been positive.
When testers were asked to rate the technology on a scale of 1 to 10, the OMVC says the average has been a 7.1.
Nearly two-thirds of those watching are doing so while mobile. About half watch one or two times a day, and about a third tune in three times or more, the coalition found.
While the test is currently only under way in Washington, about 40 broadcasters nationwide currently are broadcasting mobile DTV. How fast broadcasters adopt the technology and its spread elsewhere in the country will be completely dependent on the broadcasters themselves.
One thing that could speed the launch elsewhere is the fact that several new devices are slated to launch in the fall. This includes an iPhone adapter, several USB dongle receivers, as well as a mobile DTV-enabled LG portable DVD player.
Broadcasters see mobile DTV as a way to get a piece of the currently broadband-centric but burgeoning mobile video market.
Although, we are usually a head in most of the technologies here in the U.S., but not the mobile TV. Such a technology has been around in the Europe and part of the Asia for the past five years or so. We are just about to picking it up.