More and More Texting, Browsing, Downloading
July 11, 2010 1 Comment
Nearly two-thirds of U.S. mobile subscribers used text messaging in May, while nearly a third used their mobile web browsers or downloaded apps, according to a new report by comScore.
All three categories rose about 2% from figures released in February. The largest increase, however, occurred among those using their mobile devices to access social networks or blogs (up 2.6% to 20.8%). All told, 49.1 million people in the U.S. owned smartphones during the three months ending in May, up 8.1 percent from February, with Research In Motion‘s (Blackberry) platform running on nearly 42%. Apple (24.4%) and Microsoft (13.2%) followed, with Google‘s Android platform (13%) the only one among the top five gaining market share, up 4%.
The report further shows that 65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.
|Mobile Content Usage
3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010
Total U.S. Age 13+
Source: comScore MobiLens
|Share (%) of Mobile Subscribers|
|Total Mobile Subscribers||100.0%||100.0%||N/A|
|Sent text message to another phone||63.8%||65.2%||1.4|
|Used downloaded apps||27.9%||30.0%||2.1|
|Accessed social networking site or blog||18.2%||20.8%||2.6|
|Listened to music on mobile phone||13.1%||14.3%||1.2|