President Obama Promoting his Website: Healthcare.gov

Here is a great clip of President Obama explaining the Website his administration built for his recent Healthcare Reform accomplishment – Healthcare.gov,  a consumer-friendly portal that helps users find and compare private and public insurance options and learn about the new health reform law.

The site sounds like my telezoo.com I built for telecom sector back in 2000

President Obama demonstrates in the video walkthrough, a consumer can use the site’s finder to get tailored insurance options by answering a few basic questions about their location and status (i.e. age range, needs, etc.). Later this fall, the site will also include pricing information to help users compare plans by cost.

Healthcare.gov certainly does reflect Obama administration’s serious commitment to online engagement.

Calling the site an Expedia for health insurance, the White House Director of New Media, Macon Phillips, says they borrowed ideas from other web companies to develop the site:

“It doesn’t look like your normal [government] website because I think the websites that have been coming out particularly during the Obama administration, but even more recently, look towards the private sector— look towards what’s happening everywhere else on the internet.”

According to Philips, Healthcare.gov is the single largest online repository for public and private insurance information.

So, when are we going to see an App for it?

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