How much do you Email via Smartphone?
September 5, 2010 10 Comments
I just finished reading another research from The Nielsen Company that confirms my yesterday’s blog post about e-mail usage.
The report shows e-mail represents 41.6% of mobile Internet time for users in the United States. Thanks again to Steve Jobs who made the smartphones as a necessity as opposed to luxury.
As smartphone and mobile web usage con continues to soar, the e-mailing on mobile devices is also number one.
This chart means if all mobile Internet time was condensed into one hour of usage, e-mail would represent 25 minutes of time spent.
In fact, mobile e-mail usage continues to grow, even as social media continues to become a bigger and bigger part of the mobile experience.
Email is certainly one of the most efficient and convenient “mobile apps”. It’s well integrated into mobile phones. Most smartphones not only provide an email application, but they also integrate email into other core features such as the phone’s camera and web browser. Even with the availability of native apps for services like Twitter/Facebook/etc, it is hard to match the speed and convenience of email on a smartphone.
After all, email is the secret to all of the networks, groups, blogs etc that we join online. Almost all of them send you email notifications and they use your email to authenticate your access to their website. And, the nice thing about email is that you can join several networks/follow several things and they all come to one place. Whereas, if I did not have email, I would have to go to each of these sites individually (or a site would pop up like a social network ‘key chain’ and essentially perform the same role to the web user). Email is here for the long haul and I actually think it has been surprisingly under developed compared to some of the other web innovations.
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I’d say half of my e-mails go out by my Blackberry…
As much as possible! Although it is mainly private mailing….business mail can not be done very good with Smartphones (e.g. attachements)…
I agree with your point in regards to social network aggregation but don’t rule out tools such as Tweetdeck which can integrate your activity from Facebook/LinkedIn/Foursquare etc… into a very visually accessible format available on the Mac/PC/smartphone.
As people become more familiar with the various benefits these social networks have over traditional email (which admittedly I don’t think we’ll see in the commercial world for quite sometime if ever) we could see the use of email start to decline.
Andrew Davison – Digital Strategist – Ziggurat Brands
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Smartphones are a great way to send and receive emails when you are on the go but I prefer to send Emails using the computer. That’s my personal opinion.
i prefer to read emails on smartphone as most of the time i am away of my desk. Short mails are preferable to be answered thru smartphones but best way is to use computer only… always..
Today smart phones are so cool and user friendly. Many times i use smart phones to reply to emails or even use it for browsing – when i m not @ my desk. I also use it sometimes when im @ my desk to check emails from other emails boxes.. which i have not logged in on computer – but on my smartphone ( e.g. Blackberry ) i have all my mailboxes configured .. so i get mails collectively in one inbox in my smartphone.
But yes it important to understand it cannot be compared to a computer. If one is sitting in front of the computer.. the first choice for all activities is computer rather than a smartphone.
Smartphone was never designed or planned to repalce the computer, the idea was simply to provide connectivity and Data wherever you are .. without carrying multiple devices like the PDA..
The way smartphones are evolving . and with LTE to provide the bandwidth..future it is gonna be amazing.. people will no longer be required to glued to their seat..unless they want.
the death of email has been widely exaggerated
like radio, tv and yes even newspapers (gasp) there is and always will be a place for all these mediums to connect people and the information they want.
http://www.facebook.com/socialnetdirect
Email is still the number one method of communications and will remain so for time to come why, everyone has an email address and use them, it’s a way of instant communication with verification ability and it works. Social media networks will have their place but in the medium term at least email and mobile comms will rule
Sandra – that is not actually correct I am afraid. Email was replaced by social networks last year in terms of both the number of global users and minutes spent communicating. The number one global communication protocol is now clearly social networks and not email. Check out ComScore for the exact details.