Will the sexy American blonde bombshell save the Finnish Nokia?


After losing their ground to iPhone and Android-based devices for the past two years or so, Nokia, the world’s largest cellphone manufacturer is betting on Pamela’s tits and ass to sell their Nokia N8? The Finnish wireless company has hired her to promote their N8 smartphone. I guess we  find out next month when the company will release the phone on September 30.

One of its biggest claims to fame is a 12-megapixel camera capable of recording full HD video.

Nokia’s shares have tumbled by nearly two-thirds. Its profit margins have withered from 15% to 7%. And the firm has all but imploded in America, despite their CEO, Mr. Olli-Pekka Kallasvuo’s pledge to conquer the region.

Since 2005, experts in mobile industry started to predict a very gloomy future for the dying giant. While they stick to their legacy phones and are happy with major penetration in the developing countries; read it as high volume low margin domains, other competitors started to target higher margin products including smartphones. Developing countries will be all using smartphones within the next five years anyway.

If Pamela’s assets pull this off for Nokia, the doubt behind whether sex sells or not should be put to rest for good!

My prediction: It will be a major flop if Nokia intends to target the US market. If you are trying to get people, particularly, the new generation to dump their iPhones and Androids, why would you hire a star from the 80’s/90’s era? As far as I know, the type of people using the iPhone, most of them were just too young to remember Pam when she was on top of her fame. Why not hiring someone like Shakira or even Miley Cyrus?

However, if Nokia plans to use Pam for non-US market like Asia, it might be a wise decision though. Pam Anderson, washed up as she may be(pun intended) in the U.S. still has legions of fans worldwide because of that Baywatch – especially in Asia proper. So it makes complete sense that she was selected. It is also (presumably) costing Nokia way less to pay her than hiring a hot ‘bankable’ Star right now.

The marketing part of the game aside, let’s discuss the tech part of the game.

Nokia hasn’t learned anything. It is not about having the biggest feature. Of course apple could put a 12 megapixels too but does the focus and zoom is top notch. Apple decides to tackle does problem before improving the megapixels with new technology.

They decide to improve the screen to make sure you are able to view those pictures correctly. It’s all about details. Unfortunately Nokia choose to boost their features list and put a tagline like the first smartphone in the world with a 12 megapixels camera that able to shoot full HD.

Does the OS is ready for it… fast enough easy to use etc…. if you need Pamela Anderson to sell your phone .. I think you have a huge problem. Your smartphone should be able to sell by itself with a great user experience. At the end, people will compare it with the iphone…….

I can’t wait to do another blog on this around the end of the October about this.

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

9 Responses to Will the sexy American blonde bombshell save the Finnish Nokia?

  1. HonestyHurts says:

    Well, Miley is too young to show her tits and ass. I think they have to wait a while for that one. Shakira’s not a bad route because Nokia has said that early technology adopters are hispanic. I don’t know if I believe that, but that’s what I heard. They must have discovered that their intended target likes tits and ass and that people hung in the 80′s have more dispensable income for smart phones. In any event, I find it comical that they are choosing someone like her for a “smart” phone. I would consider getting a hepatitis shot before holding one if you do decide to make a purchase.

  2. FunkySantaClause says:

    Are you stupid or something..?

    One advertisement/promotion of N8 in only UK where winner can be with Pam in video that is shot with Nokia N8…. and there is also Ed Westwick campaign for Apple fanboys, if you like boys more..!

  3. FunkySantaClause says:

    “12 megapixels camera that able to shoot full HD”

    Dont forget the BIGGEST CCD sensor in phones, only in N8, it´s bigger than most of Canon pocket cameras have. Xenon flash etc. HDMI-output directly to flat screen tv..

    But i know, thats too much for “brilliant engineering” iPhone users with faulty antennas….=)

    “I can’t wait to do another blog on this around the end of the October about this.”

    OK, lets share some thoughts about N8, i will get orange..!

  4. It’s all about innovation and creativity and comming up with new technologies intead of the same old lame technologies that are laying around. It’s time for something new and who ever will comeup with something new all the time will become leader in this very competitive market:-)

    • And the same thing will happen to all the incumbent CLECs, ILECs, and cable companies if they don’t change their attitude relative to the customer! While you ponder this thought also think about the economic position the Big Boys will be in with their balance sheets if they tried to write off all of that depreciation allowance so they can upgrade their networks to be competitive with the new kids on the street. Shareholders will scream, dividends for pensioners will go to zero, and yes, lots of heads will roll.

      Google, Apple, and yet to be identified service providers will be the Big Boys of the future and crying to the FCC or ITU won’t help. Why? The future mode of transport between wireless access points will not use the frequency bands currently controlled by country ministries. Start thinking aerial lasers connected to the cloud(s) via the same tower structure that supports current wireless systems and an integral part of the IP address system using a different class identifier like the SS7 system uses today. The technology exists and has for nearly 30 years (tested and had a Y class system up and running in Chicago in 1982). Has the range of a nanocell and fully transparent to any app you throw on it.

      Food for thought.

  5. Perhaps, vise versa? :-) Nokia will help Pam to make some extra buck and that’s it?….

  6. Obviously the quick rise to ‘mobile phones’ came with a prize that neither company was ready to pay, the license fees to the real inventor.
    The issue will be decided in court later on.

  7. #1 they think like customer and even more creative.

    #2 it seems that ITU members are still living in the past – sit back and collect minutes and do what ever they could to block away any potential competitors.

    #3 Google & APPLE are not the first com steal the cheese away from ITU’s table – Skype(Transit)

    #4 Google invested undersea cable like anyone else in the ITU.

    #5 APPLE DEV what teleco don’t.

    #6 They pay more attention and deliver fulfillments to address customer’s needs and wants properly.

  8. FunkySantaClause says:

    “I can’t wait to do another blog on this around the end of the October about this.”

    So where is your blog? The Commuter and Dragonfly was prety sweet:

    Do you still think that N8 is flop, it is selling like cracy..?

    Nokia is connecting people all over word, Life Tools, Nokia Money, free navigation and great camera with video, not about fart-apps or fragmanted Androids, truly helping people..!

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