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Branding: Search VS. Social? How About Search AND Social?

December 26, 2011 by Elias Shams Leave a comment

With the rapid emergence and adoption of social media as a marketing tool, today’s marketers have been spending a significant amount of their time leveraging social media channels with customer interaction, collaboration, and idea generation being the main incentives for them to jump on such the social media bandwagon.

Despite all that, search engines are still the king when it comes to online marketing for the following reasons: Read more of this post

Filed under social media, Tech Tagged with b2b, Bing, branding, business branding, Business-to-Business, facebook, google, LinkedIn, Marketing, search, search engine optimization, search vs social, SEO, social marketing, social search, social vs search, twitter, yahoo, YouTube

Bing and Facebook to make Traditional Search more Social

October 14, 2010 by Elias Shams Leave a comment

Microsoft and Facebook announced a new partnership to accomplish what I tried to do with my company, Searchles (Search + Circles reference to circle of friends) I was heading from 2006 – 2008 – Building social search that brings “Like” data and profile search to Bing.

It’s common sense! People will more likely to use Bing if they know their search results will b more relevant because their peer network will be included. Filtering the signal from the noise. Read more of this post

Filed under social media, Tech Tagged with Bing, elias shams, facebook, search, Searchles, social, social search, traditional search

Stop Voogling and Ditch AT&T – You will live

August 14, 2010 by Elias Shams 19 Comments

Now that AT&T has also decided to join Google and Verizon with their controversial proposal to kill the net-neutrality, it is time to put a leash on these guys before it’s too late.