Here are five great tips I just read on an article by Morgan Brown on Reelseo about how to market your business using online video:
- “Aim for Authentic, Actionable Content”
You’re looking to be genuine and personal. If you don’t believe in the message you’re portraying, then no one will. You also don’t want to come off as being corporate but rather want to show the human side of your company so that your viewers can better connect with your products or services. Lastly, keep the video somewhere between 15 to 120 seconds in length. People get bored quickly, so you want to keep it short so as to keep them intrigued and interested for the entirety of the video.
- “Optimize Video for Google Search”
Using video to market your business will help you climb the rankings on Google. Video will always beat out plain text and has a 50 times better chance of getting to the top of the search. Read more of this post