iPhone: The New viewer Diary for Measuring Media Consumption?

August 2, 2010 by Leave a comment


The Coalition for Innovative Media Measurement (CIMM), a collaboration between big media and ad agencies, is considering using the device as a meter to record media consumption as part of a new study, According to The Wall Street Journal.

Given the high demand for smartphone – particularly, the iPhone I blogged yesterday, in the new world, it is the iPhone that is poised to be the anchor of a new initiative to measure media consumption that covers the landscape-from TV to digital media delivered through mobile phones and computers.

CIMM is in talks with the Media Behavior Institute on conducting a study that would see 1,000 participants outfitted with an iPhone equipped with a diary application, which could record their location and the media they are consuming every half-hour. The CIMM has a budget of about $1 for the study. Their members include AT&T, CBS, NBC, News Corp., Omnicom, Unilever and Disney. Read more of this post

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All Aboard… the Highspeed HTML5 Train is Leaving

July 25, 2010 by 2 Comments


Thanks to the inception of iPad with its anti Flash slogan, the HTML5 integration in certainly on a roll . First is was Virgin, then CBS, then Youtube, and now AOL all going HTML5.  Are these the  signs that Flash might fade away in a few years?

A few weeks ago, youtube unveiled their new version of its  mobile website (m.youtube.com) compatible with any HTML5 mobile web browser, including the iPhone’s and Android’s. Result: Playing their videos is now much faster with a much better quality. Read more of this post

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