Your Friends And Foes? Five Basic Points On Developing An Influencer Strategy
March 31, 2010 Leave a comment

by Diane Noboa
During the Public Relations Measurement Conference organized by PR News last week at The National Press Club in Washington, DC, we looked at several relevant topics around measuring the value of your PR efforts, including the strategy development around influencers. Say you need advocates for your cause, how do you find them? When you are faced with a complex crisis situation that needs an immediate strategy, when you are trying to get your opinion heard across many different platforms, who do you turn to? Read more…



