Your Friends And Foes? Five Basic Points On Developing An Influencer Strategy


by Diane Noboa

During the Public Relations Measurement Conference organized by PR News last week at The National Press Club in Washington, DC, we looked at several relevant topics around measuring the value of your PR efforts, including the strategy development around influencers. Say you need advocates for your cause, how do you find them? When you are faced with a complex crisis situation that needs an immediate strategy, when you are trying to get your opinion heard across many different platforms, who do you turn to? Read more…

The Cocks May Crow…


A Tale from a former Washingtonian – Diane Noboa

The battle of the sexes is probably a topic you are very familiar with. No one can escape the controversy that our differences generate…we think different, we act out of different motivations, our way of expressing ourselves can’t be more opposite, we confuse each other with what we really want to say sometimes, we play love and hate games with each other that border on insanity and yet, there is something deliciously peculiar about the way we are interwoven. Man and woman are made for each other. Made to complement each other and become one.Procreation (as I am sure you are aware of) is an old and well known activity we’ve engaged in since the beginning of time. Read more…

Arabs in DC…Lamb’s eye, no thanks!


A DC Tale from a former Washingtonian – Diane Noboa

I want to tell you that before I lived in DC, my cultural exposure to the Arab world can be narrowed down exclusively to an episode in London at the age of 17, when I stayed with my grandfather at a five star hotel in Kensington where we shared the entire floor with a Sheik and his ten wives…not sure why we were the only ones allowed to share the floor with him but I was so intrigued by the jewel-incrusted leather masks they wore and the very colorful expensive shoes that peaked out of their robes. Read more…

Cherry Blossoms And Tulips…The Year I Fell In Love With DC


A DC Tale from a former Washingtonian – Diane Noboa

Ah!! Your freshman year in college…tell me, what could be more memorable than that? There are so many things capturing your attention, calling your name everywhere! New sights, new sounds, new friends, new experiences, new sense of freedom, it’s almost all too much to take in at once.

I picked Washington DC to go to school because it seemed to me like such a fantastic place to be. I applied to Trinity College from my home in Ecuador, South America, without ever visiting the city or the school. For some reason it just made sense to me to be there. Read more…

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