Tips for Marketing your Business via Online Video

July 16, 2010 by 2 Comments


Here are five great tips I just read on an  article by Morgan Brown on Reelseo about how to market your business using online video:

  1. “Aim for Authentic, Actionable Content”

You’re looking to be genuine and personal. If you don’t believe in the message you’re portraying, then no one will. You also don’t want to come off as being corporate but rather want to show the human side of your company so that your viewers can better connect with your products or services. Lastly, keep the video somewhere between 15 to 120 seconds in length. People get bored quickly, so you want to keep it short so as to keep them intrigued and interested for the entirety of the video.

  1. “Optimize Video for Google Search”

Using video to market your business will help you climb the rankings on Google. Video will always beat out plain text and has a 50 times better chance of getting to the top of the search. Read more of this post

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Twitter Or Facebook for President Obama And Bill Gates?

January 22, 2010 by Leave a comment


by Elias Shams
What a milestone for Twitter! They are officially the only website that has both the most powerful man and the richest man in the world as users.

President Obama and Bill Gates are now tweeting. Those of you still living in 70′s or 80′s may think that “tweeting” is waste of our president’s time, but this is the age of the Internet! Internet has proven to be highly effective tool for anyone, particularly for celebrities and politicians with a cause. There are nations out there where media is completely cut off or limited – either because of Politics like Iran and China or because of natural disaster like Haiti.  All in all, the most effective tool to keep an open line of communication is social media.

Besides, according to President Obama’s staff, he typically sleeps only around five hours each night, so he does put in a pretty long day. In fact, I guess the only time any President can halfway relax is at private family time in the family quarters at the White House. And even then, all Presidents are subject to be yanked back into “the world” at any moment.
Read more…

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