Social Networking Fastest-Growing Mobile Content Category

Social networking now ranks as the fastest-growing mobile content category, according to a new report from comScore.

In April, 14.5 million people accessed a social networking app from their mobile devices, up 240% from the prior year. That topped the growth of apps for news (124%), sports information (113%), bank accounts (113%) and weather (111%).

Social networking is by far the fastest-growing mobile activity right now. With 20% of mobile users now accessing social networking sites via their phone, it is expected to see both application and browser usage continuing to drive future consumption of social media. Read more of this post