Hermione Way – The New Smoking Hot Media Entrepreneur in America

I was recently interviewed via Skype by Hermione Way, and she is determined to help startups to get their dream buzz that other media usually fail to do right. Although the quality of our skype video call wasn’t that great, I came away impressed with how she asked intelligent, though provoking questions and could grasp awesomize.me.  So, I decided to do a little bit of checking on Hermione Way. Those of you startup Washingtonians, you definitely need to be on her radar.

Hermione Way is a British journalist and media entrepreneur babe who moved to the US about six months ago.  She is currently based in San Francisco working for The Next Web.   What I like about her style compared to others like TechCrunch, Mashable, GigaOm, Venturebeat,  as well as the major media giants like NY Times and LA Times who have covered my previous ventures, is her preparation and personal approach.  In our conversation, it was very apparent that she takes her time to study every startup, and subsequently goes about asking entrepreneurs the right questions. She brings a personal touch by interviewing them either face to face or via Skype. I find her and her approach very refreshing in the world of media and journalism – particularly when it comes to the coverage of tech startups which are typically more challenging to be understood by the journalists.

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