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32% of iPad Owners Rarely care about Apps

October 22, 2010 by Elias Shams Leave a comment

According to a recent study from Nielsen, 32% of iPad owners have never downloaded an app on the device — Is that because the device has everything type of iPad users need already installed, or they don’t know they can?

The study surveyed more than 5,000 owners of connected devices, 452 of whom own an iPad.

However, the overwhelming majority of those who have downloaded apps have also been willing to pay for at least one of them. Of the 63% of iPad owners who have paid for an app, 62% of them have paid for a game and 54% have paid for an e-book, followed by music (50%), shopping (45%) and news (45%) apps. A full 41% have paid for a magazine, which is quite impressive, given the relatively few number of titles that are available for the iPad, such as Wired and Esquire. Read more of this post

Filed under Apps Tagged with app download, apps, iPad, iPad owners, Nielsen, study

Android kicking Ass Taking Names

October 6, 2010 by Elias Shams 9 Comments

According to the latest report from Nielsen, more and more new smartphone owners choosing Android phones over others. Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. 32% is the percentage of the new smartphone owners that chose a phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry smartphones. Read more of this post

Filed under Wireless Tagged with android, Blackberry, Blackberry smartphones, consumer products, iOS, iphone, marketshare google, Nielsen, operating system RIM, popular, smartphone owners

iPhone: The New viewer Diary for Measuring Media Consumption?

August 2, 2010 by Elias Shams Leave a comment

The Coalition for Innovative Media Measurement (CIMM), a collaboration between big media and ad agencies, is considering using the device as a meter to record media consumption as part of a new study, According to The Wall Street Journal.

Given the high demand for smartphone – particularly, the iPhone I blogged yesterday, in the new world, it is the iPhone that is poised to be the anchor of a new initiative to measure media consumption that covers the landscape-from TV to digital media delivered through mobile phones and computers.

CIMM is in talks with the Media Behavior Institute on conducting a study that would see 1,000 participants outfitted with an iPhone equipped with a diary application, which could record their location and the media they are consuming every half-hour. The CIMM has a budget of about $1 for the study. Their members include AT&T, CBS, NBC, News Corp., Omnicom, Unilever and Disney. Read more of this post

Filed under Online Media, Wireless Tagged with ad agencies smartphone, att, cbs, CIMM, Coalition for Innovative Media Measurement, Disney, iphone, Measuring Media Consumption, media, Media Behavior Institute, Media Consumption, nbc, new measurment, news corp, Nielsen, Omnicom, Unilever, viewer diary

Smartphones Becoming a Necessity

June 12, 2010 by Elias Shams 2 Comments

According to a report from Nielsen, 23% of U.S. mobile consumers owned a smartphone in the first quarter of 2010, up from 16% in the second quarter of 2009. I don’t have any stat on this for early 2000, but for sure I don’t remember any of my friends or colleagues owned a smartphone back then compare to today. Slowly, but surely the smartphones are indeed becoming a must have thing to more and more people.

Research in Motion’s BlackBerry leads with a 35% market share, followed by Apple’s iPhone (28%); Microsoft Windows Mobile (19%); Google Android (9%); Palm (4%); Linux (3%); and Symbian (2%). Read more of this post

Filed under Wireless Tagged with android, Apple, Blackberry, google, iphone, Microsoft, necessity, Nielsen, owned a smartphone, Palm ); Linux, Research in Motion, smartphones, Symbian, Windows Mobile

It’s all about facebook and Google Maps

June 7, 2010 by Elias Shams Leave a comment

At least when it comes to Smartphone App Usage, according to the latest survey by Nielsen on 4,200 people who had downloaded a mobile application in the last 30 days.

The study shows that 21% of American wireless subscribers have smartphones.

The survey also indicates that the average number of apps that a feature phone user has on his or her device is 10, while the average number of apps a smartphone user has is 22. Read more of this post

Filed under Apps Tagged with American wireless subscribers, android, apps, Blackberry, downloaded apps, facebook app, google map app, Google Maps, iphone, iPod, itouch, itunes, most downloaded apps, Nielsen, Palm, rim, smartphone, Smartphone App Usage, smartphone apps, weather channel app, windows mobile 7

What We Pay For Online

February 19, 2010 by Elias Shams 13 Comments

by Elias Shams
An interesting survey of 27,000 consumers across 52 cities and countries was recently released by Nielsen that shows the type of content we, the consumer, are willing to pay for online and the ones we aren’t. I wonder how many of them were from DC. The report shows 85% of respondents would like to see free Web content stay free. Contents like movies, music, and games are the types we are willing to pay for, but not for the blogs, podcasts, and video which is right along our tradition pre internet era. We have always been willing to pay for entertainment, but not for information.

This is actually the first time I see something close to comprehensive study around the actual market for e-commerce content. I just wish they had also included books, TV shows, gambling, football bets, and of course my favorite, the porn. Last time I checked, we, men have always been willing to pay for porn regardless how broke we are. Read more…