All aboard! Social Media Train Gearing up to Awesomize your Business in 2011


As more and more studies on social media are released, the more I am getting excited about our new venture, awesomize.me that we launched last month from the heart of the Awesome Washington, D.C. :-)

The recent study by eMarketer’s predicts that 80% of the businesses will adopt social media for their marketing purposes in 2011. The global surveys indicates that over 30 percent of those businesses don’t even have a social media policy. The report also says marketers that have spent the past few years ramping up their internal social media marketing infrastructure—and their presence on sites such as Facebook and Twitter —will take social media to new heights in 2011. Right on! Read more of this post

Starbucks to Launch A Massive Digital Network

Starbucks is fast becoming a major digital player and it boost with millions of customers. Starting today, Starbucks customers who use the free Wi-fi at more than 6,800 U.S. company-operated stores will be greeted with the Starbucks Digital Network (SDN).  Starbucks announced the launch of its Starbucks Digital Network (SDN), a joint venture with Yahoo  that will offer news, entertainment and lifestyle content for free exclusively in Starbucks stores.

Our beloved local USA Today, The New York Times, Yahoo, SnagFilms, , WSJ.com, Bookish Reading Club, Apple’s iTunes Store, Foursquare, GOOD, The Weather Channel, and New Word City will be part of the network to provide content. Read more of this post

Starbucks Goes Mobile Full Force

As more and more local coffee shops opening up in town with much better coffee including Filter I just covered today, Starbucks has been certainly feeling the heat. The company is keep coming up with the new innovative ways to attract more customers. They are now adding a new flavor to its mobile payments strategy by launching a free BlackBerry app that lets you to use the devices to buy coffee in stores via barcode scan. Starbucks introduced the same kind of app for iPhone and iPod touch a year ago.

Thanks to all the Government contracting, given the large number of Blackberry users in DC area, I would say this is a good move by StarBucks. Although, I still feel sorry for the people who end up having the Starbucks coffee though. Read more of this post

Starbucks kicking Ass on Facebook! Are they selling more coffee though?


Starbucks has become the first brand to clear the 11 million-fan mark on Facebook, with the closest product rivals — CocaCola and Skittles.

Curious how the company pulled this off? Their brilliant and effective marketing strategy and promotional items. Also, thanks to their customers who gave them the idea, according to their Vice President of Brand, Content and Online, Chris Bruzzo. Their campaigns include:

-  Last year’s Free Pastry Day which was a whopping success, driving more than one million people to stores

-  The company’s Tax Day green initiative to get customers to bring in their own tumblers in exchange for free coffee, which — like Free Pastry Day— was primarily promoted online via their Facebook Page. Read more of this post

Free Internet Access Now Available in all Starbucks in Washington, D.C.


As we blogged about it last month, the Starbucks all over Washington, DC area are  now offering free internet access.  The service actually started July 1st. I was jut too lazy to blog about it.  This means no-charge, registration-less and limitation-free at any Starbucks in DC metro and I think all over the nation and Canada.

Finally! I thought it was ridiculous that we had to have an AT&T account to go online there. I always thought half the point of sitting in a coffee shop was supposed to be the free wifi. Read more of this post

Free WiFi Coming To All Starbucks in Washington, D.C. Area


Those of you love to hang out in Starbucks for whatever reason, beginning July 1st, you may also enjoying their coffee with free WiFi from any Starbucks in Washington, D.C. area. So, no more need for refreshing your Starbucks card and certainly no more need to keep buying something every 30 days to keep their Wi-Fi free and active.

Good to see this happening. I think we are beginning to consider Wi-Fi as an expected service in public places, much like restrooms, climate-controlled environments, etc.

Starbucks is partnering with a number of media companies, including Yahoo, for this new digital venture. When you go to Starbucks and log-in to wifi, you’ll be served with targeted content and news. Yahoo will help run the portal and Starbucks is also working with AOL to integrate local content from Patch in the network. And you’ll get free versions of content from WSJ, Zagat, New York Times, USA Today, and free pick of the week iTunes download.  Read more of this post

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