Why Buy the Expensive Call Center when you can get the Ringio for literally Nothing?


Yesterday, I blogged about how to capture more customers/businesses by leveraging Linkedin. Today, I’d like to bring your attention to one out of many ways to keep the customers cost effectively happy and satisfied  after you capture them. The company you may want to know the name is Ringio.  When I listened to their pitch at the social match box event last month, as a former business owner, I could only think of one thing “why buy the cow when you can get the milk for free“. I wish they around when I was running my telezoo and during my Yurie days in the  late 90’s/early 2000 as we used to make ton of calls to our customers on daily basis with the crappy and expensive Nortel call center system. Allow me to elaborate…

The first good thing about Ringio, they are a Washingtonian right in Herndon 🙂  The second good thing about the company, is their kick ass and awesome very affordable SaaS call-center solution 🙂

In a nutshell, Ringio’s brings the big phone features to small-mid sized businesses.  Their core product is a SaaS delivering call-center  (translation: cloud based services) that intelligently routes calls to any phone in the world along with relevant information about the caller – making conversations with the people that matter more meaningful and productive.

The company just launched the first of its CRM data integrations: Google Contacts as well as its participation in the Google Apps Marketplace today.

With the launch of this powerful integration, any company using corporate Google Contacts or employees’ individual Gmail accounts can now use the information stored there to radically improve its phone-based customer interactions.

When a call comes in from — or goes out to — a contact, Ringio retrieves the contact information stored in Google and combines  it with its system-generated phone data, such as call history, call-back requests, and voicemails. Ringio also retrieves relevant notes that have been taken by employees in the context of previous phone calls. Two-way synchronization between Ringio and Google keeps all contact additions, deletions and notations up to date for every call.

Presented on a PC desktop or smart phone screen together with the call, this data instantly creates a rich view of the company’s relationship with this customer.  It thereby gives the employee taking or making the call the context needed to determine the best way of handling the customer conversation.

Google contact integration also optimizes Ringio’s intelligent call routing, even before an employee answers.  When a contact stored in Google calls the company’s Ringio-powered phone number, he or she is greeted by name and treated according to smart rules set in the Ringio application. For example, a contact calling repeatedly will always be offered to be routed to the last employee he or she spoke with as the default option, instead of going through the general public’s phone tree.

The solution requires no changes to the company’s phone infrastructure and costs only $25 per user per month.

Feel free to try out their free 30-day trial at the Google Apps Marketplace or through Ringio’s site.

Check out their tour here:

Vodpod videos no longer available.

Their software-based phone system that runs on the Adobe Air platform. Considering over 85% of the PCs today run on Adobe, so I think it is smart move by them trying to make their platform compatible with most PC operating systems.

I just hope they have been following the  Adobe vs HTML5 thing that has gotten so hot since  the launch of iPad.  I do realize HTML5 is still not quite mature yet, but after the yesterday News (which btw, proud to say I was the first posted it on the Web 🙂 ) about Apple overtaking Microsoft, I think the subject of Adobe vs HTML5 is going to get much hotter. So, I am curious how this will effect their business. Or, does it matter? anyone?

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

6 Responses to Why Buy the Expensive Call Center when you can get the Ringio for literally Nothing?

  1. …how is this awesome?

    • Elias Shams says:

      1. Why paying thousands of $$$ buying a call center that requires more $$$ to maintain when you can pay only $25/month per user? and not worrying about maintenance

      2. The company is in tech and DC based (which is my gig). So, Awesome for Washingtonians. The more of these guys, the better for us living and working around DC

      3. I watched them presenting in Social match box. Their people and presentation were Awesome :-)…

      Matt, not sure what you do or whether you ever had to run a small biz that required a lot of customer support via phone. I used to have one and worked for a few. I can totally see the value of their solution offering.

      Anyway, I can go on, but I think it is enough for now.

      Cheers

  2. Diana Noboa says:

    you hit the nail on the head Mr. Awesome

  3. Doug says:

    What is the difference between that and angel.com?

  4. Sam Aparicio says:

    Angel.com is an outstanding call center and IVR solution for medium and large enterprises. With over 10 years of development, it has the ultimate in configurability and is used by Fortune 500 brands for handling millions of phone calls a month. It’s a solution that tends to involve professional services to adapt to specific needs, and focuses on call containment. Angel.com tends to cost $1,000 – $20,000/month, and for their customers that is well worth it.

    Ringio is designed for small businesses that primarily want to route phone calls among a small number of people and want a product that works right out of the box and can be setup in 10 minutes or less. These small businesses generally focus more on getting the customer to the right person quickly and with minimum automation and call containment. Ringio tends to cost between $100 and $300/month.

  5. Sam Aparicio says:

    Regarding Adobe AIR (what we ended up using) vs HTML 5 (see intro here), it seems that HTML 5 is starting to gain parity with things like events, sockets and local storage. But there are still some very important things missing from HTML 5, such as being able to package your application as a local app with an icon, updater technology, and in our case there is a couple of critical javascript libraries missing still. If you can build your app in HTML 5, then do it, for us, this wouldn’t really be possible even today, so we could have waited a couple of years for the technology to be mature in order to start the business, but businesses don’t want to wait 🙂

    For our end users, and this is the most critical point to me, this makes no difference at all.

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