Online and Mobile Radio Listening on the Rise

We have certainly come a long way. The market research firm, AccuStream Research reports that listening to online and mobile music services is expected to grow by 15% this year, to 8.3 billion hours, and are forecast to expand another 22% in 2011.

Thanks to all the Internet, smartphone vendors and the App makers, there is literally an App for everything.

The report noted consolidation in the industry last year — such as the merging of Yahoo Radio and AOL Radio into CBS Radio — that had the effect of decreasing the amount of monetizable inventory by 5%.

However, ad-supported listening hours are forecast to improve by 20% this year, as inventory sellout rates continue to rise, royalty rates slightly more favorable to smaller operators are reset and mobile platforms achieve greater scale.

The report notes that audio and video ad sales made up around 50% of total media spend against Internet radio in 2009, generating market value of $168 million to $190 million.

Meanwhile, ad spending on mobile music services is expected to reach $6.7 million this year.

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and that I founded in 1999. I am currently the founder and awesomizer @

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