Will Facebook messaging take over our emailing?


It’s interesting to see how social media is such an integrated part of people’s schedules. It’s not even something people really think about anymore. It has become the natural order of things to do everyday.

Check out the new study from ExactTarget, an e-mail and social media marketing company.

The study reveals:

If you check e-mail first, you tend to be more task-oriented and only interact with brands online when you need something, such as researching a deal, getting information about promotions or finding new product information.

However, if start your day with a visit to Facebook, you might welcome “extracurricular” content from brands, such as interaction and entertainment that isn’t directly related to a purchase or business transaction.

The study further explored:

  • More than 50% of U.S. online consumers check their e-mail before visiting other websites when they start the day.
  • Facebook is the first destination for 11% of U.S. online consumers.
  • Of daily Facebook users, 69% “Like” at least one company or brand.
  • 68% of daily Twitter users follow at least one brand on the service.
  • 43% of all American Internet users are either fans or followers of at least one brand on Twitter or Facebook.


Email, Twitter, Facebook….love the infographics! Don’t you think this means that our concept of news is being altered? Facebook and Twitter are being checked more frequently than news sites, so what is news today?

The study should have included  mobile users too.  I thin there any correlations between Facebook first vs Email first when it comes to mobile vs computer users. I check my Facebook right when I wake up because its on my phone. When I get to work, I then check my email.

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

3 Responses to Will Facebook messaging take over our emailing?

  1. Interesting statistics. I’m one of the “task-oriented” individuals that check my email before Facebook and I probably always will. This article is a good reminder that I need to keep in mind that my target readers/customers probably will be checking their Facebook first. The fact that this study concludes that 69% of daily FB users “Like” at least one company or brand tells me that I can’t waste any more time creating a FB page for my blog. Thanks for the post.

    • Still check e-mail first, and use it for *real* messages, i.e. client communication and important content. I don’t log on to Facebook daily; there’s too much space wasted on babbling and I don’t have time to sort through it all. Yes, I probably miss an occasional really significant post, but if someone sends me a message via Facebook, I get an email alert, and don’t have to log on to FB to read it. Those ‘friends’ whose messages matter already know it’s best to contact me by e-mail.

  2. I think it depends on your target base. I recently read an article that said engineers hardly use twitter. Most don’t care for it.

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