Teens Giving up on Facebook?


A recent survey by the gaming site, Roiworld among 600 teens age 13 to 17 found that teens spend two hours per day online on average, 80% of which is spent using a social network. These same teens are, however, showing signs of “Facebook Fatigue.” Nearly one in five (19%) who have an account no longer visit Facebook or are using it less.

Of the group that are saying goodbye to Facebook, 45% have lost interest, 16% are leaving because their parents are there, 14% say there are “too many adults/older people” and 13% are concerned about the privacy of their personal information.

While interest in Facebook may be waning, it’s still the most popular social network among teens — 78% have created a profile and 69% still use it. YouTube ranks second; 64% of teens claim to have a YouTube profile and continue to use the site. MySpace comes in a distant third (41%) and Twitter takes the fourth spot (20%).

The study also suggests that the teens that continue to stick to Facebook do so primarily to play games. Roiworld found that more than one-third of the teens who play games on Facebook admit to spending at least 50% of their time on the site immersed in gameplay. The online gaming trend extends far beyond Facebook, as 75% of surveyed teens claim to play games on the web.

The research purports that 43% of teens using social sites have spent money within a social network. They’re purchasing items such as currency for virtual items (35%), music (33%), avatar accessories (30%) and points to level up (23%). Nearly half of this crowd (49%) indicate that they have an allowance for such expenditures.

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6 Responses to Teens Giving up on Facebook?

  1. I’m one of those 19% who logs on to FB less and less frequently. Too much useless trivia to sort through to find the newsworthy updates, even after hiding all the game apps and a few “friends” who clearly have too much time on their hands! Messages that matter still come to me via ‘old-fashioned’ methods: telephone/cell phone or email.

  2. So 81% are using it more? perhaps the Silver Surfers are taking it over and business too?

  3. Very interesting article, thank you for sharing.

    With three kids of my own, the elder two are already active on FB with their own accounts. But what they do most of the time is play games.

    I would be careful with interpretation of that data you propose, it’s a little misleading, as also pointed out by Alan.

    What the article does point out very well is the dissatisfaction of kids having to play in the adult’s world, clearly there is a market opportunity here…

  4. Yes, there are lots of services where it’s far more than one in five of the account holders that never visit any more.

  5. Marco you got a great point about and opening in the opportunity and I have seen a great expansion in LinkedIN as well . This is going to get real interesting with Google entering the social space harder with all that data they have on us. I know first hand that the CHURN at the social gaming sites and growing and there doing everything on the marketing side to bring in new subscribers. For a FACT I have seen an 80% reduction from all social games messaging. FarmVille have a few but that’s about it. Were in the “What’s Next” @chasemcmichael @infinigraph

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