Online Ad Spending Expected to Rebound 10.8% in 2010


Fueled by a quicker-than-expected uptick in the U.S. economy, U.S. online ad spending is expected to rise 10.8% to $25.1 billion this year, according to a new forecast from eMarketer.

The firm’s previous estimate in December had forecast just a 5.5% increase. “Relatively healthy economic gains, along with the ongoing shift of marketing dollars from traditional to digital media, have contributed to the double-digit increase,” the firm wrote in the report.

Large search engines are projected to garner 58.5% of all online ad spending this year, with online video advertising to account for a third of the new incremental ad spending expected to surface through 2014.

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

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