Skype Introducing Pay-Per-Call Advertising


Skype just came up with a new innovation to boost their revenue –  pay-per-call Ad unit.

The company, now allows businesses to pick up the cost of incoming calls by converting a business’s number into an ad. Clickable Skype numbers appear in gray, but ads will be highlighted in blue as well as say “free call.”

Businesses pay based on the number of calls they receive through Skype, and can set a monthly budget based on the number of calls they would like to pay for. Skype splits the revenue on pay-per-call ads with call advertising firm Marchex, which is setting prices as well as supporting and providing analytics for the service, and offering it to third-party re-sellers.

Advertising for phone calls was long the domain of newspaper classifieds and Yellow Pages, two deteriorating ad vehicles. The technology has been around for at least a decade, but those dollars have moved primarily into search, in part because businesses have been told for more than a decade to forget about calls in lieu of clicks to their web sites online.

Given the large number of users on Skype from all over the world, it will be interesting to see the revenue Skype will be generating off of this by the end of this year.

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

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