Washingtonian Women Spend More on Digital Goods than Washingtonian Men
July 22, 2010 Leave a comment
Another interesting report was recently conducted by the market research firm VG Market and virtual currency firm PlaySpan which shows consumers are spending more on virtual goods on social networks than in online games, and North American women over 25 are spending more on virtual goods than any other demographic.
The survey of 2,221 customers between the ages of 13 and 64 across the PlaySpan Marketplace, Facebook via Spare Change, and Ultimate Game Card system found that 75% have purchased virtual goods, and 32% have made such purchases within social networks.
The median spending on digital goods on social networks is $50 per year, followed by massively multiplayer online games ($40); free-to-play games ($40); PC games with online play ($37); and console games with online play ($20).
While males are playing significantly more games and are the primary drivers of total digital goods sales, North American women over 25 are spending disproportionately large sums.
On social networks, the average female spent $55 on virtual goods, compared to $30 for males; females also spent twice as much ($50 to $25) as males on in-game currency, while the media overall expenditure was $80 for females, compared with $60 for males, according to the report.