The World of Digital Coupon about to get more Crowded


No, it’s not  another digital coupon company like Groupon or LivingSocial, I am talking the user generated review company, Yelp and soon about.com, and going.com, etc.

I spent about one hour a day on Yelp. I noticed this comment thread today that began late last month when one of their user Cam H noticed a deal running for $20 for $45 of services at a salon and other users have been yapping about it since then.

It certainly looks like Yelp is looking to cash in on the local deal craze. If you asking me? Why not? Adding daily deals for their clients is right in line with their business model and makes sense for them to get into it. They have the eyeballs already, why not generate some serious revenue from them. Given they have the local audience and being an excellent social utility,  if they play their cards right, they might even do a much better job than Groupon, LivingSocial, and others.

I did little bit of digging and I found out, Yelp indeed has recently been testing time-limited local deals in a select number of pilot cities.

The feature would obviously compete with:

The further proof that Yelp is getting into the digital coupon space are Yelp Eats – week-long promotion where Yelp spotlight restaurants and work with them to offer special pre-fixe menu specials, and Yelp Drinks – promotion to highlights local bars with drink specials.

I  think the new service will increase their utility to consumers looking at various businesses and making a choice where to go.
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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

One Response to The World of Digital Coupon about to get more Crowded

  1. Thanks a lot for providing these coupon sites! Everybody can save money using these sites. I would like to suggest Kind Coupons. It is a similar site and donates half of its profits to charities.

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