Starbucks kicking Ass on Facebook! Are they selling more coffee though?

Starbucks has become the first brand to clear the 11 million-fan mark on Facebook, with the closest product rivals — CocaCola and Skittles.

Curious how the company pulled this off? Their brilliant and effective marketing strategy and promotional items. Also, thanks to their customers who gave them the idea, according to their Vice President of Brand, Content and Online, Chris Bruzzo. Their campaigns include:

–  Last year’s Free Pastry Day which was a whopping success, driving more than one million people to stores

–  The company’s Tax Day green initiative to get customers to bring in their own tumblers in exchange for free coffee, which — like Free Pastry Day— was primarily promoted online via their Facebook Page.

– Also, the company’s MyStarbucks Idea has generated more than 80,000 ideas

– The company managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter’s Promoted Tweets ad platform before other advertisers will have the chance.


Considering all other great new coffee shops with a much better taste, given Starbucks’  crappy coffee, it will be interesting to see whether the company can continue  attracting more customers to their stores as supposed to their Facebook fans page. Having 11 million fans on Facebook, does not necessarily mean they will all go to Starbucks stores on daily basis to buy coffee.

A big credit to them though – their Fan page is close to catching up to pop icon Lady Gaga in Facebook fans; she’s just ahead in the rankings, with over 14 million.

Only other celebrities (Michael Jackson, Vin Diesel), games (“Texas Hold’em Poker,” “Mafia Wars”), “Family Guy,” Facebook, and President Obama stand ahead of Starbucks in the number of Facebook fans.

This just shows the prowess of social media and its ability to spread awareness.
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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and that I founded in 1999. I am currently the founder and awesomizer @

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