Starbucks kicking Ass on Facebook! Are they selling more coffee though?
August 2, 2010 Leave a comment
Curious how the company pulled this off? Their brilliant and effective marketing strategy and promotional items. Also, thanks to their customers who gave them the idea, according to their Vice President of Brand, Content and Online, Chris Bruzzo. Their campaigns include:
– Last year’s Free Pastry Day which was a whopping success, driving more than one million people to stores
– The company’s Tax Day green initiative to get customers to bring in their own tumblers in exchange for free coffee, which — like Free Pastry Day— was primarily promoted online via their Facebook Page.
– Also, the company’s MyStarbucks Idea has generated more than 80,000 ideas
– The company managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter’s Promoted Tweets ad platform before other advertisers will have the chance.Considering all other great new coffee shops with a much better taste, given Starbucks’ crappy coffee, it will be interesting to see whether the company can continue attracting more customers to their stores as supposed to their Facebook fans page. Having 11 million fans on Facebook, does not necessarily mean they will all go to Starbucks stores on daily basis to buy coffee.
A big credit to them though – their Fan page is close to catching up to pop icon Lady Gaga in Facebook fans; she’s just ahead in the rankings, with over 14 million.
Only other celebrities (Michael Jackson, Vin Diesel), games (“Texas Hold’em Poker,” “Mafia Wars”), “Family Guy,” Facebook, and President Obama stand ahead of Starbucks in the number of Facebook fans.