Our Love and Hate for Social Media
August 6, 2010 Leave a comment
I just finished reading a report about Facebook andTwitter that reminded me of the movie The War of the Roses – the love and hate between Michael Douglas as the husband and Kathleen Turner, the wife. Here is clip of it for those of you who either weren’t born in 1989 or were too little to watch the movie:
What’s this got to do with our daily use of Social media? With all the love and excitement we have for Facebook and Twitter, the new market research shows the sites have become extremely annoying to many of us. You can get the full report for free from ForeSee Result with registration.
The American Customer Satisfaction Index finds that consumers regard social media sites Facebook and Myspace as lowly as they regard cable providers, airlines and the I.R.S.
Given so much goodies and exposure we have been getting out of social media for FREE, not sure I agree with the study. Before I throw further opinions of mine into this, let’s go through other findings from the report first.
The Annual E-Business Report for the A.C.S.I. study encompassed thirty online media brands in the categories of: portals and search engines, news and information sites and for the first time in July 2010, social media sites.
– Social media companies Facebook, Myspace, Wikipedia and YouTube were included for the first time this year, but achieved the worst “satisfaction” scores within the “e-business” group.
– On a 0-100 point scale, Facebook scored just 64 points but Wikipedia scored 77. YouTube scored 73, and MySpace scored 63. By way of comparison, Netflix ranks at 87.
– Privacy issues and promotional content — including everything from display ads to information posted by a user’s “friends” about Mafia Wars or Farmville — all frustrated Facebook customers.
– In total, the A.C.S.I. measures 223 companies online and off, with only ten of these scoring below a 65, including Facebook, Myspace, and airlines and cable providers. Among goverment agencies and websites ranked, only 10% score lower than 65 including the I.R.S.
You won’t find any word of Twitter in this year ForeSee Results, because so many people access the site through third-party applications creating a varied user-experience. The orgnization expects to add Twitter next year.
I was surprised the report included Wikipedia as part of their study. when did Wikipedia became part of the social media circle?
On Balance I think social media can be put to good use by getting messages out to people quickly and can also be great fun. I also think it’s all about what you expect from the social media website. If you don’t know why you are there but you’ve made the account and now you’re getting all kinds of annoying invitations it will become jarring and you’ll probably close the account before even seeing the benefits. If you are a professional and you’ve made a Facebook Page of your company, your fans will have high expectations from you, so you have to post something interesting daily, otherwise they leave one by one. Social Media is great for business, it’s also great for networking and friendship, the only thing is for you to now why exactly you’re there.