Mobile TV Viewing Time Longer on Larger Screens
August 13, 2010 Leave a comment
Since, the release of Verizon’s Droids and Sprint EVO 4G, I have been wondering why the phones have been selling so fast better than iPhone. The recent report by MobiTV explains it all. According to a report the bigger a mobile device’s screen is, the longer viewers will spend watching mobile TV services on the device. Well, DUH!
In a study of data from ESPN Mobile TV‘s coverage of the 2010 World Cup, it was found that U.S. mobile TV viewers with a 5-inch screen watched an average of 118.2 minutes of soccer.
Meanwhile, viewers whose devices sported a 4-inch screen watched an average of 102.2 minutes, and those with a 2-inch screen averaged 61.1 minutes.
The report also shows as the mobile device evolves into a multimedia powerhouse, and as the screen sizes increase in both size and resolution, consumers will demand more relevant and live content.
Although mobile TV does not replace our traditional TV viewing habits it does provide a viable alternative.
I wonder how the new Sprint Epic 4G that I just covered will perform.