Starbucks Goes Mobile Full Force

As more and more local coffee shops opening up in town with much better coffee including Filter I just covered today, Starbucks has been certainly feeling the heat. The company is keep coming up with the new innovative ways to attract more customers. They are now adding a new flavor to its mobile payments strategy by launching a free BlackBerry app that lets you to use the devices to buy coffee in stores via barcode scan. Starbucks introduced the same kind of app for iPhone and iPod touch a year ago.

Thanks to all the Government contracting, given the large number of Blackberry users in DC area, I would say this is a good move by StarBucks. Although, I still feel sorry for the people who end up having the Starbucks coffee though.

The BlackBerry app lets people check their Starbucks Card balance, add money to their account with a credit card, and make purchases at Starbucks. At checkout, the app generates a barcode on the BlackBerry screen, which is then swiped over a scanner.

Here’s a map of the Starbucks stores in Seattle that accept mobile payment.

The mobile apps are just part of Starbucks digital strategy.

The company recently introduced free, unlimited Wi-Fi in company-owned stores in the U.S. and Canada, and it’s preparing to launch a digital network in stores this fall.

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and that I founded in 1999. I am currently the founder and awesomizer @

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