F–k You Cancer launches the Social Media Campaign via Facebook App
September 12, 2010 Leave a comment
The founder of a non-profit foundation called F**ck Cancer, Yael Cohen has decided to look to Facebook and Twitter to get her message across in much the same way as MTV took to Foursquare to take on STD testing.
The foundation has launched a month-long campaign called F-tember during which it plans to raise awareness by asking folks to donate their facebook and twitter statuses to the cause. They have teamed up with Invoke, an interactive agency, to create a Facebook app to educate folks about cancer.
The goal of the app is to make getting the word out as easy and viral as possible. Basically, you visit the F**ck Cancer Facebook Page, click on the F-Tember Tab and click on “Donate Your Status.” You can then choose to donate your status daily, once, bi-weekly or weekly via Facebook, Twitter and/or e-mail. The app then does so automatically, sharing out factoids.
Also, from their Facebook page, check out the “cheat sheets” for the most common cancers, they appear in the notes section.
I need to make a clarification on the name they picked for the foundation.
The name “FCancer” actually originated from a very organic place, it started with just a statement on a t-shirt and evolved into a charity because of the realization that this was a widely share sentiment. It’s not meant to be violent or offensive, but instead is meant to act a defiant source of power for those who may need it. Their movement is all about activating generation Y to encourage their parents to stay on top of their regular cancer screenings. They want their supporters to play an active role in their own health as well as the health of their loved ones.