Radio Staying ALIVE!

Thanks to the rise of  smartphones, or better thank to Steve Jobs and his iPhone,  it looks like there will  still be tons of people willing to listen to the radio, but via their smartphones.

A new survey commissioned by the National Association of Broadcasters , a radio industry trade group, shows over three quarter of smartphone users in the US  would consider paying “a one-time fee of 30 cents” to gain access to local radio stations on their phones. Conducted by Harris Interactive, the survey of 2,587 U.S. adults found that 66% would listen to local radio on their cell phones if such a feature was available, rising to 71% among 18-34 year-olds.

Some 61% said they were unaware that radio receiver technology for mobile phones already existed.

Here are further findings from the report:

  • Local weather and music are the top reasons they would listen to their local stations on their cell phones.
  • Seventy-three percent of cell phone owners indicated that having a radio built into their cell phone capable of providing local weather and emergency alerts in real-time would be “very” or “somewhat” important.
  • While two-thirds (66 percent) of adults would use a built-in radio, 71 percent of 18-34 year olds and 35-44 year olds as well as 73 percent of single and never married adults indicated they would use a built-in radio to listen to local stations if their phone was equipped to receive local radio stations without using mobile apps or their cell phone provider’s data plan
  • Parents are also more likely to want to list

The poll results come as the radio industry has been pressing Congress to mandate inclusion of radio receiver chips in mobile phones — a move strongly opposed by consumer electronics makers.

However, it doesn’t look like CTIA buying such idea. “A chip mandate is the wrong answer. Government-dictated design would reduce innovation and limit consumer choice,” said Jot Carpenter, vice president of wireless trade group CTIA, in response to the poll results.

“In reality, FM capability is available today for consumers who want to access over-the-air radio on their mobile devices. Contrary to NAB’s self-interested assertions, a majority of consumers do not want that capability, and the notion that they want to pay more for a functionality they do not want is ridiculous.”

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

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