Radio Staying ALIVE!
September 15, 2010 Leave a comment
A new survey commissioned by the National Association of Broadcasters , a radio industry trade group, shows over three quarter of smartphone users in the US would consider paying “a one-time fee of 30 cents” to gain access to local radio stations on their phones. Conducted by Harris Interactive, the survey of 2,587 U.S. adults found that 66% would listen to local radio on their cell phones if such a feature was available, rising to 71% among 18-34 year-olds.
Some 61% said they were unaware that radio receiver technology for mobile phones already existed.
Here are further findings from the report:
- Local weather and music are the top reasons they would listen to their local stations on their cell phones.
- Seventy-three percent of cell phone owners indicated that having a radio built into their cell phone capable of providing local weather and emergency alerts in real-time would be “very” or “somewhat” important.
- While two-thirds (66 percent) of adults would use a built-in radio, 71 percent of 18-34 year olds and 35-44 year olds as well as 73 percent of single and never married adults indicated they would use a built-in radio to listen to local stations if their phone was equipped to receive local radio stations without using mobile apps or their cell phone provider’s data plan
- Parents are also more likely to want to list
The poll results come as the radio industry has been pressing Congress to mandate inclusion of radio receiver chips in mobile phones — a move strongly opposed by consumer electronics makers.
However, it doesn’t look like CTIA buying such idea. “A chip mandate is the wrong answer. Government-dictated design would reduce innovation and limit consumer choice,” said Jot Carpenter, vice president of wireless trade group CTIA, in response to the poll results.
“In reality, FM capability is available today for consumers who want to access over-the-air radio on their mobile devices. Contrary to NAB’s self-interested assertions, a majority of consumers do not want that capability, and the notion that they want to pay more for a functionality they do not want is ridiculous.”