Let the race for content begin: Yahoo Vs. AOL
October 3, 2010 2 Comments
Yahoo with their acquisition of Associated Content and AOL with their recent acquisition of TechCrunch have put the two companies at their own crossroads. Both companies have new Boss and are trying to reposition themselves as the media giants. Any bet on which one will win the space or who is going to acquire who?
Both companies have come a long way since the web 1.0 era. They, both have been pushing hard to find their footing in the world of the social web content and News:
AOL was the top ISP / Media portal in the US. Because AOL didn’t jump on broadband, they screwed themselves by not keeping up with the times. When DSL/Broadband came about, AOL was still pushing their dial up. AOL tried to piggy back off Yahoo’s and Earthlinks DSL and if they had, AOL would have still lost customers to Yahoo/Earhlink and would have just become another internet portal.
Not to mention their big mess with Time Warner that ended last year.
Yahoo screwed themselves up by not selling it dwindling company to Microsoft. Yahoo would have been a part of Bing, a pretty popular search engine. What’s keeping Yahoo alive is email and Asia. Everyone I know has an yahoo.com email, though most are leaving for gmail.com But I still believe Yahoo holds the most accounts in email than anyone else.
Asian market has been a strong focus of Yahoo and I expect them to continue success in the Asian market. Yahoo also has a lot going for it. Flickr, Delicious, and many other app mainstream apps. Yahoo Stores are huge for small eCommerce business, and if you’re an equities investor/trader you know for a fact, Yahoo Finance sit above even the likes of Reuters and Bloomberg. Yahoo also signed a huge advertising deal with Microsoft app platform. Yahoo also suffers from identity crisis. Many people in the US they just don’t know how to label Yahoo anymore.
In my opinion, depending on how much more stupid mistakes both companies are going to end up doing, Yahoo is currently in a much better shape than AOL to compete and survive in the world of News and Content.
Which one are you betting on?