Android kicking Ass Taking Names
October 6, 2010 9 Comments
According to the latest report from Nielsen, more and more new smartphone owners choosing Android phones over others. Android has passed the iPhone and BlackBerry to become the popular operating system for people who bought a smartphone in the past six months. 32% is the percentage of the new smartphone owners that chose a phone with an Android operating system, while 25 percent chose the iPhone OS and 26 percent chose RIM’s Blackberry smartphones.
It’s pretty amazing to watch Apple make the same mistake all over again with their closed system mentality. How can Steve Jobs not seeing this? He’s a genius when it comes to building awesome consumer products but completely blind to the fact that being closed is a short term win and long term loss. Perfect example of that myspace vs Facebook. By the time myspace decided to pull their head out of their ass to become as open as Facebook, it was way too late.
While consumers may have a peaked interest in Android phone, Apple’s iPhone marketshare remained steady from Nielsen’s June findings. While Apple’s marketshare is still up by a significant amount (ten percentage points) over Android phones, it’s impressive that Android is surpassing the iPhone in terms of new interest and recent adoption.
Again, it looks to me that Apple’s creativity, usability expertise and marketing is on the bleeding edge but their “closed” business strategy is living in the 90’s. They will need to keep spitting out new products on their own (which they will likely do a great job of) while google benefits from everyone’s product and marketing teams, including newcomers who will challenge and could even beat Apple at it’s own game. In 3 years google will make more money from phones than apple does, the writing is on the wall.
I believe this is why Android will ultimately dominate the mobile market (and other electronics markets). Apple, RIM, HP and others choose to keep their OS proprietary, or don’t want to promote their OS to other manufacturers like Nokia with Meego.
All this means they will have small market share by default. Just like Apple chose to keep its MAC OS proprietary (and again with iOS), while Microsoft let every PC manufacturer use it.