Digital Strategies for Associations [Event]

Associations and non-profits are rapidly adopting digital marketing strategies to attract and retain members. Social networking, rich media, and digital advocacy campaigns are proven tools for engaging members and enhancing the member experience.

The panelists will discuss what’s working, what’s not, and how to implement an effective digital marketing strategy at your organization. Don’t miss this great networking opportunity, and lively and engaging discussion!

Agenda

7:30 AM – 8:30 AM Coffee and networking
8:30 AM – 9:30 AM Panel and Q+A
9:30 AM – 10:00 AM      More Networking
When: Wednesday, October 20th
Where: BLT Steak,
1625 Eye Street,
Washington, DC

Registration

SPEAKERS

Christian Moritz, VP, Brand and Digital Media, National Association of Manufacturers

Christian is responsible for all web sites, digital advocacy campaigns, social media and branding at the NAM. Before joining NAM, Christian led online and offline advertising and promotion campaigns at Pepsi. He has also held marketing positions at Choice Hotels, AOL, Heinz and MolsonCoors.

Peter Hutchins, VP of Knowledge Initiatives, ASAE & The Center for Association Leadership

Peter provides strategic direction for successful websites within the association community. Currently, he implements social media and online content initiatives within the ASAE & The Center site in order to provide a valuable member experience.

Margaret Core, Managing Director, Biotechnology Industry Organization

Margaret leads Sales and Marketing of BIO. She has 24 years staff experience working with associations on trade shows and events including the Optical Society of America, Consumer Electronics Association, and the American Association of Homes & Services for the Aging.

Robin Lane, Director of Digital Media, Zcomm

Robin brings more than a decade of experience developing and executing traditional and social media strategies and events, creating successful thought leadership programs and integrating SEO and other digital tools into PR campaigns for associations, non profits and corporations.

MODERATOR

Robert Bachle, Senior Consultant, NavigationArts

Bob leads teams in delivering compelling, user-friendly web solutions. He has 15 years experience helping clients conceive, develop, and deploy response-generating interactive marketing programs. He has experience with media strategy and planning, management consulting, database analytics, and integrated marketing communications.

Feel free to follow me on Facebook

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One Response to Digital Strategies for Associations [Event]

  1. a new grouping to disallow money shopping there.

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