Free Wi-Fi Influences Choice of Destination Site

According to a recent report from In-Stat, the availability of free Wi-Fi service significantly contributes to the websites we will end up visiting.

The report noted that nearly two-thirds of those surveyed said the availability of free Wi-Fi influences their choice of destinations, while 31% of those surveyed said free Wi-Fi “may influence” their decision. Only 5% said the availability of free Internet access would have no impact on their decision.

“Our research shows that while revenue may not always be directly gleaned from the hotspot offering, free Wi-Fi has a significant value in bringing customers to a venue,” said Amy Cravens, market analyst at In-Stat. “It’s no wonder then that over 150 thousand café/retail venues have now deployed Wi-Fi hotspots, although not all of these are free. That’s in addition to the tens of thousands of travel-related installations (hotels, airports, in-flight) worldwide.”

Thanks to the birth of the iPhone in 2007, since then, wireless carriers have  been increasingly looking to off load mobile data traffic onto public Wi-Fi networks as a way to unload the burden on their increasingly congested networks.
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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

3 Responses to Free Wi-Fi Influences Choice of Destination Site

  1. Matt Hall says:

    To be frank most of the free wifi ive had has been pretty ordinary. Its often over-contended and poorly managed. Id rather pay for something that provided a quality connection at say a minimum of 3mbps rather than have to fight with 150 other devices for 250kbps.Free in my experience is just not worth the frustration or lack of productivity

  2. Paul Brown says:

    I agree with Matt. I do not seek Wifi hotspots when out on business and take my chances reverting back to slow 3G if available. Better Wifi would be most welcome and paying for a better class of service would be the correct way forward as a business user.

  3. Elias Shams says:

    To do serious biz, I agree with both of you. However, for just checking emails or emergency situation, sure! why not if they are available in some public places

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