Free Wi-Fi Influences Choice of Destination Site
October 19, 2010 3 Comments
According to a recent report from In-Stat, the availability of free Wi-Fi service significantly contributes to the websites we will end up visiting.
The report noted that nearly two-thirds of those surveyed said the availability of free Wi-Fi influences their choice of destinations, while 31% of those surveyed said free Wi-Fi “may influence” their decision. Only 5% said the availability of free Internet access would have no impact on their decision.
“Our research shows that while revenue may not always be directly gleaned from the hotspot offering, free Wi-Fi has a significant value in bringing customers to a venue,” said Amy Cravens, market analyst at In-Stat. “It’s no wonder then that over 150 thousand café/retail venues have now deployed Wi-Fi hotspots, although not all of these are free. That’s in addition to the tens of thousands of travel-related installations (hotels, airports, in-flight) worldwide.”
Thanks to the birth of the iPhone in 2007, since then, wireless carriers have been increasingly looking to off load mobile data traffic onto public Wi-Fi networks as a way to unload the burden on their increasingly congested networks.
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