NASA Gone wild on Social Media
October 23, 2010 Leave a comment
NASA astronaut and International Space Station commander Doug Wheelock became the first person to “check in” from space using the mobile social networking application Foursquare, which lets users find nearby friends and places.
The move officially launched a partnership between NASA and New York-based Foursquare to connect its users to the space agency. As part of the relationship, a customized section of Foursquare website’s will feature tips and information about the nation’s space program. “Partnering with Foursquare allows NASA to connect directly with the people who visit our locations and share with them the interesting things that happen at each place,” said Bob Jacobs, deputy associate administrator for communications at NASA Headquarters in DC. When Wheelock checked in to the space station venue, he received the message, “You are now 220 miles above Earth traveling at 17,500 mph and unlocked the NASA Explorer Badge! Show this badge and get a free scoop of astronaut ice cream.”
So why is NASA doing this? NASA’s Stephanie Schierholz says that the organization is always looking to spread the word on what it’s up to, and that social media services have proven to provide great engagement for them. NASA has set up an array of online profiles that you can access from NASA.gov/connect, including a Facebook page, dozens of astronaut Twitter accounts, and more.