The Rise of the Fallen Part I: The Launch of Awesome Companies of the Day
December 2, 2010 2 Comments
We are excited to announce the launch of our first enterprise feature called Awesome Companies of the Day targeting local businesses all over the world. The free service allows any business owner from anywhere in the world to create a page for their companies with links back to their website as well as all their social media channels pages including Facebook fanpage.
The service is not even seven hours old, there are already over 80 global companies utilizing it 🙂
How is Awesome Companies of the Day feature different than the current fan pages the companies have on Facebook, LinkedIn, Twitter, and other social media Channels today?
a) Our proprietary rating system that invites other users to ‘awesomize’ (rate) the companies and their customer support services. Such rating will help the new potential customers to make a smarter decision about the company based on the opinions from the existing customers.
b) Companies will be able to include all their social media presence on the awesomize.me profile page. Therefore, based on the company information on the page and the rating by other users, the new potential customers can decide where and how to follow the companies from their preferred of social media channels.
c) Hang in there one or two more month to see the kick ass cross connection between Part II and Part III to this one that enables you to present and sell your solution offerings much more effectively utilizing the power of your satisfied customers.
Similar to our user profile page, there are two ranking systems integrated to this page – one for people to awesomize the companies in general and one to awesomize their customer support services. This will allow users to rate the companies. Those with the highest and best ranking will automatically be pushed to the homepage based on their geographical location – i.e. the default page is set for the user in New York City to rate and see only the local companies in New York City not those in New Delhi and vice versa. There is an option for everyone to go beyond their local region though.
If you decide to follow the companies, you may simply click on any of their social media channels in the gray box on top of the page. You may also contact them directly from the page.
The feature is free (at least for now). So, feel free to create your company page and grab the desired URL before anyone else uses it. Once your page is setup, start sharing it with your customers and trusted peers for their votes. Here is a sample:
If you are curious why this is called part I, we will be launching part II and III within the next two months which will be complimenting part I. They will separate the service providers from the manufacturers – a lot a lot more exciting than part I 🙂
As for the title I picked for this blog post “the Rise of the Fallen”, here is a little bit of history:
Once upon a time, nearly 2000 years after the birth of Christ, I launched my first Internet company, telezoo.com with the mission to bring the entire telecom & IT sector under one roof. In a way, it was the first social networking site on the web way before Facebook, Twitter, and myspace of the world. The focus started on the telecom space. Watch my older video back in 2000 when I had just got off the boat from Iran and learned how to speak English (according to the CNN 🙂 )
Due to the .com bubble burst and the tragedy of 9/11 in early 2001, telezoo didn’t go far and the site was closed down in 2005. We had a pretty good ride with it though. With only $5 million in VC funding back in 2000, unlike other pre-bubble internet companies, not only we had revenue, we also become cash flow positive after two years of operation. We also made telezoo the one of the top five B2B companies in the world alongside Cisco.com for two consecutive years.
That was then. Since the year 2000, a lot has been learned and certainly a lot has changed including significant drop in the cost of web hosting (thanks to Amazon and Cloud Computing) and the cost of PR/Marketing (thanks to the explosion of social media), etc. Hence, a much cheaper operational cost today 🙂
That being said, the new feature is sort of re-launch of my telezoo model, but the awesome way.
Those of you who missed the launch announcement or are still not sure what awesomize.me is all about, read my earlier blog post. In a nutshell, awesomize.me helps you to distinguish your qualitative vs. quantitative fans & friends online. As for this particular new feature, you will be able to intelligently decide whether to become a fan of a company and follow them or not before you blindly click on Like button on the Facebook fanpages.
Let us know what you think.
Feel free to connect with me via awesomize.me