awesomize.me Poised To be the Intelligent Platform for the Social Media
January 3, 2011 9 Comments
In a few days, it will be exactly one month that we introduced the Awesome Companies feature that allows the users to create a page for their companies on awesomize.me. From the start, I knew that there was something complimentary about this feature to all other pages that companies create on other social media channels such as Facebook, Twitter, and LinkedIn. I just didn’t know what and how to spell it out. Thanks to my telecom & networking background, and particularly thanks to the feedback from the 200 companies including The Huffington Post, Qwest Communications, HP, Ascom Testing Wireless, etc. that are already utilizing awesomize.me, I think I now have the answer 🙂
Your corporate awesomize.me page is like a router, an intelligent active device. The corporate pages you have on Facebook, Twitter, LinkedIn, are like a hub, a dumb passive device.
Those of you not familiar with a technical mumbo jumbo I just throw out, a router is an intelligent telecom & networking device that direct the flow of the information (voice, data, and video) intelligently from the sender to the receiver. Most of you have a simple version of it at your home these days. Your little wireless router that connects your home computer to the Internet, are smart enough to know where the information is coming form and where to direct them; hence they are known as an intelligent active devices. Hubs, on the other hand, are just passive devices with no intelligence behind them. The incoming information is directed via the hardwired integrated into the device.
In order to have a robust network, the deployment of both hubs and routers are needed to transfer the information from one place to another.
Same thing in the world of social media. Here is how your awesomize.me page is like a router and it should be considered as an essential component of your social media strategy. In addition to the basic information you see on other social media channels, you will experience the following intelligence about the company on your awesomize.me pages
a) How others have rated the companies, its products, services, and customer support
b) Who has rated the companies and the solution offerings and how influential the voters are (in our next release on Jan 15)
c) A direct link to all the social media channels the companies have a page on
d) What others have been saying about your companies and your solution offerings in the comment section.
e) And, a link to allow you to establish a direct line of communication with the companies
More goodies will be added as we grow 🙂
Here are the items above in action on awesomize.me. The page is for a corporate law firm, Cooley LLC:
In addition to our current “Awesome People” and “Awesome Companies”, we will be launching two new features later this month called “Awesome Products” and “Awesome Services”. There will be a strong cross connection between all four features that will even make the platform more relevance and effective for your social media strategy.
Although a few companies like Dell, Starbucks, and Comcast have shown some decent success in utilizing social media, but a study by Yankee Groups shows otherwise for most companies. Other studies show Facebook and Twitter do not bring in leads. Such channels can be used as channels to engage with your existing customers, but not as a tool for generating leads which has been seen as a discouraging data point. I am not claiming awesomize.me will completely fill that gap (at least not initially until some more features are added to the product), but certainly it is taking a first step toward that direction.
Dell generated $6.5 m in sales from Twitter alone in 2009. Since 2008, when Comcast created their Twitter account, they have been able to help over 150,000 of their customers, Starbucks has received over 50,000 product idea through their social media channels. That being said, do you think awesomize.me platform will jack up the numbers for these companies and encourage other companies to jump on the social media bandwagon?
Those of you who already have a page for both your personal and corporate on awesomize.me, would you agree that awesomize.me will be your personal & corporate reputation management portal in leveraging the power of the community? How do you think aweomize.me effects your social media strategy?
Feel free to connect with me via awesomize.me