Awesomize.me Rolls out “awesome questions”: A Platform For Your Radical New Movement Marketing
February 10, 2011 1 Comment
With the launch of awesome questions feature today, our core product developments are complete. We are now offering awesome companies, awesome people, awesome products, awesome services, and awesome questions. The idea behind the release of the latest feature is to provide you, the consumer and the enterprise a platform for a marketing movement and knowledge gain.
You may now raise questions on your own personal page or on a company and their products and services pages. Other members, and employees of the company will answer your questions. The new feature makes it both a critical and powerful tool for managing your company’s digital presence – particularly if you market B2B.
Raising a question on your own personal page is slightly similar to other popular Q&A sites like Answers.com or Quora. But, raising a question or discussion on a company page or their solution offering pages completely opens up a totally brand new horizon for marketers on the Web to market their solution without spamming or come across as pushy sales person.
The feature provides you with the ability to enhance your personal and corporate profile by responding to questions that are raised from the community. It enables:
a) You, the user to initiate an open question or start a discussion from your personal profile page that will automatically be distributed among users who have already awesomized (rated) you on awesomize.me. You will also have the option to share the question with your network across all your social media channels.
Sample question raised by one of our users from his awesomize.me’s personal profile page. Check out the info about him, his company and his solution offering to the right hand side of the page:
b) Other users to raise a question or start a discussion on your company or solutions page. This feature will allow a more free flowing discussion and interaction between the users, your company and your network/clients, and thereby increase the chances of people outside your network hearing of your solution offerings.
In order to fully take advantage of this new feature, you would want to first create a page for your company, a page for each new product or service that you are looking to push to the market. You don’t need to, but your questions will provide more marketing exposure to your company and your solution offerings if they are already on our site. This way, both your existing clients and potential clients will be able to post their questions on each specific page targeted to your company or your solution.
Combination of awesome companies, awesome solution, and awesome questions is a very effective way to build a really powerful marketing tool. I believe the impact of these is substantial. You will be able to embed a YouTube video on the personal, corporate, solution offering, and question pages. I don’t think I need to remind you that video is a powerful tool to convey your message to customers. This is a huge opportunity to engage people in a contextually relevant manner. You can embed unlimited number of different videos on every page and embedding them is as simple as copying and pasting a URL from YouTube.
One of the most important aspects of the awesome questions feature is to have each question page become the best possible resource for someone who wants to know about the question.
If you are a marketer, think of this as an example of radical new movement marketing. It’s the perfect example of how a thing can pop into popular consciousness or awareness out of nowhere, and with a nominal marketing budget, spark a mass movement worldwide–super fast.
Please post and answer the questions as accurately as you can, and refrain from directly pushing your product or service offerings in the answers. As a reminder, the community has the power to rate you based on your answers. If your answers come across as a self promotional thing, people will start rating you low and you will be shuffled all the way to the bottom.
Please, check it out and let me know what you think of it.
Feel free to connect with me via awesomize.me