Hermione Way – The New Smoking Hot Media Entrepreneur in America

I was recently interviewed via Skype by Hermione Way, and she is determined to help startups to get their dream buzz that other media usually fail to do right. Although the quality of our skype video call wasn’t that great, I came away impressed with how she asked intelligent, though provoking questions and could grasp awesomize.me.  So, I decided to do a little bit of checking on Hermione Way. Those of you startup Washingtonians, you definitely need to be on her radar.

Hermione Way is a British journalist and media entrepreneur babe who moved to the US about six months ago.  She is currently based in San Francisco working for The Next Web.   What I like about her style compared to others like TechCrunch, Mashable, GigaOm, Venturebeat,  as well as the major media giants like NY Times and LA Times who have covered my previous ventures, is her preparation and personal approach.  In our conversation, it was very apparent that she takes her time to study every startup, and subsequently goes about asking entrepreneurs the right questions. She brings a personal touch by interviewing them either face to face or via Skype. I find her and her approach very refreshing in the world of media and journalism – particularly when it comes to the coverage of tech startups which are typically more challenging to be understood by the journalists.

Unlike other media who interview us for the sake of additional pageviews to jack up their online Ad revenue, I think Hermione genuinely interviews us for the sake of getting our startup off the ground. From my own interview with her and a few of her interviews with other entrepreneurs I’ve seen, I have been very impressed with her style and the type of questions she asks.

Her media startups include:

1)      Newspepper.com with an impressive client base including BBC.

2)      Techfluff.tv, an online video channel which reports on European Internet culture. The site video content has been licensed to one of the most prominent British media sites, the Daily Telegraph.

Hermione has also been very active in promoting entrepreneurship and encouraging more women to become involved in technology.

From her video interviews with a large number of entrepreneurs including myself and Peter LaMotte from another DC startup GeniusRocket (videos below), I think she has done a fantastic job in introducing startups to their targeted market space.  Watch and judge for yourself:

Feel free to connect with me via awesomize.me

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About Elias Shams
I have been a serial entrepreneur in telecom and social media space for past 12 years or so. I hold a M.S. degree in Telecommunication Engineering from the George Washington University and a B.S. degree in Electrical Engineering from the University of Maryland. I’ve lived and worked in many countries and cities including London England, Tehran Iran, Bonn Germany, Paris France, Alicante Spain, Delhi India, and my favorite of all Washington, DC of great US of A. Two of the greatest Washington, DC based companies I worked for and very proud of are Yurie Systems which was sold to Lucent in 1998 for $1.23 B and telezoo.com that I founded in 1999. I am currently the founder and awesomizer @ awesomize.me

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