awesomize.me: Slowly, But Surely Getting More Validations
November 22, 2011 8 Comments
I met Craig last year during the FedTalks 2010 event in downtown DC around the time I was thinking of building my next gig, awesomize.me. I managed to take 10 minutes of his time during the break to yap about startup and the business model for the company. One minute after my yapping, like a good doctor, he gave me the good news and the bad news.
The bad news was that my idea of creating a directory of influential people was not quite original. He told me that there were other sites like Klout that have been working on a similar concept, but that they were all doing it using analytical methods. Then he gave me the good news.
The good news was that none of these sites have emerged as a winner in this space, and in fact he had doubts if any of them could survive. He especially liked the fact awesomize.me was trying to get the user engagement to rate other users as opposed to doing it analytically, as he felt that this model would work if we implement the right rating algorithm.
Then he gave me a dose of reality (more bad news?). He warned me that the major challenge with awesomize.me would be getting users to register on another social media site.
His advice triggered me to use the experience I had gained with my first startup, telezoo.com during the Web 1.0 era, and move forward in implementing the awesomize.me model for the enterprise. This way companies would certainly get their clients to register and rate their companies, products and services on the platform. The decision allowed companies to create their page on awesomize.me attracted a decent number of companies to sign up – about 1,500 of them including heavyweights such as AT&T, HP, Dell, CentruyLink, Honda, and The Huffington Post.
Well, Craig’s prediction about identifying the influential people the awesomize.me way leveraging the real votes from the the community vs others like Klout that does it analytically was right. The tweet below from Cute Culture Chick blog is one out of thousands that I’ve been spotting on the social media sites.
Thank you Craig for the wise tip! Thank you Nicole and others for your awesome Tweets about us!
Feel free to connect with me via awesomize.me