Branding: Search VS. Social? How About Search AND Social?
December 26, 2011 Leave a comment
With the rapid emergence and adoption of social media as a marketing tool, today’s marketers have been spending a significant amount of their time leveraging social media channels with customer interaction, collaboration, and idea generation being the main incentives for them to jump on such the social media bandwagon.
Despite all that, search engines are still the king when it comes to online marketing for the following reasons:
- Search engine traffic provides targeted traffic to your brand.
- The traffic from search engines is steady and predictable – you will not face the spikes and plunges associated with inquiries through social media traffic.
- Search engine traffic pays you in the long run.
- Money makers: Search engine visitors are those visitors who come to your brand looking for something that they really want and are willing to pay money to get what they want.
That said, it is a business imperative to consider both avenues – search and social media in your marketing strategy. Sometimes the issue is convincing people why resources need to be committed in these areas at all. While more often, the conflict is whether to invest in one marketing strategy more than the other. What is obvious is that you can’t just focus on one because you will be missing out on potential visitors from the other. The ideal solution is to find a way where you can manage social media and search engines on regular basis to drive desired behaviors and results.
One of the tools you can leverage to achieve this goal is the Q&A feature on awesomize.me With Q&A feature you have your cake and eat it too!
The reason is simple – Facebook and LinkedIn are kind of semi closed networks. They provide limited access for Google and other search engines to index their content – including the Q&A discussions posted by the users on their sites. However, awesomize.me which includes the link to all your social media channels is a completely open platform. This will make every page on awesomize.me accessible to the search engines including the Q&As.
To see this in action, just Google Josh Sippola, the social media strategist for CenturyLink. His awesomize.me pages rank higher than his Facebook, LinkedIn, and Twitter page. Better yet – it even ranks higher than his Google+ pages! The same rule applies for all the Q&A pages you create on awesomize.me.
Here is a sample Q&A page. Check out the link to the user’s personal, company, product, and service page on the right hand side of the page. You can also automatically share each question page on your social media channel of choice. This way, your Q&A, personal, company, product, and service pages will be found and viewed by users from both search engines and social media sites. So, there you go – you are able to reach your targeted audience from both search engines and social media sites in fast and efficient way.
Feel free to connect with me via awesomize.me