May 19, 2012 4 Comments
With the rapid growth of social media platforms like Twitter, Facebook, LinkedIn, and now Google+, businesses around the world have incorporated the use of such platforms as part of their marketing and branding strategy. While there is no dispute that these platforms offer exposure to a broad population, it has been a struggle for these platforms to demonstrate a compelling ROI to the business community. The GM decision to pull out their Ads from Facebook that was initially reported by the Wall Street Journal is just one of the recent example.
According to the latest survey by Hubspot, only LinkedIn has demonstrated the ability to convert traffic to leads for the B2B community that is on par with “traditional” marketing avenues by demonstrating a 2.6% conversion rate. Obviously, given the size of the population on these sites, the ability to effectively convert the visitors to actual leads could be a powerful business tool! Read more of this post