According to a recent study from Nielsen, 32% of iPad owners have never downloaded an app on the device — Is that because the device has everything type of iPad users need already installed, or they don’t know they can?
The study surveyed more than 5,000 owners of connected devices, 452 of whom own an iPad.
However, the overwhelming majority of those who have downloaded apps have also been willing to pay for at least one of them. Of the 63% of iPad owners who have paid for an app, 62% of them have paid for a game and 54% have paid for an e-book, followed by music (50%), shopping (45%) and news (45%) apps. A full 41% have paid for a magazine, which is quite impressive, given the relatively few number of titles that are available for the iPad, such as Wired and Esquire. Read more of this post