Social Networks takes over Search Engines in Online News Distribution

In a new study about the news consumption and sharing habits of its international readership, CNN found that 43% of online news sharing occurs via social media networks and tools, such as Facebook, Twitter, Youtube, and My Space followed by e-mail (30%), SMS (15%) and instant messenger (12%).

As publishers and marketers well know, a small group of influencers is generally responsible for driving the spread of news. The study found that 27% of frequent sharers (those who share at least six stories per week) account for the online distribution of 87% of all news stories. The average consumer of online news content shares 13 stories per week and receives 26 stories via social media and/or e-mail. This proclivity for online sharing has contributed to an overall increase of news consumption in the U.S., another recent study from the Pew Research Center revealed. Read more of this post

We’ve gone nuts with our Smartphones


Since the inception of iPhone, we have been increasingly tapping into the advanced features of our smartphones, according to a new report released by Compete as part of its Quarterly Smartphone Intelligence Survey.

I think part of the reason behind such phenomena is a result of the improvement of the wireless network platforms that carry the data and voice connections, particularly the evolution of 3G  and now 4G technology that promises to increase both the speed at which data can be transferred and the amount of information that can be handled per cell site.

This is also fueled in part by a new generation of powerful and popular smart phones which are loosely defined as mobile devices offering more advanced computing ability and connectivity than a basic feature phone.

The survey further shows: Read more of this post

Washingtonian Women Spend More on Digital Goods than Washingtonian Men


Another interesting report was recently conducted by the market research firm VG Market and virtual currency firm PlaySpan which shows consumers are spending more on virtual goods on social networks than in online games, and North American women over 25 are spending more on virtual goods than any other demographic.

The survey of 2,221 customers between the ages of 13 and 64 across the PlaySpan Marketplace, Facebook via Spare Change, and Ultimate Game Card system found that 75% have purchased virtual goods, and 32% have made such purchases within social networks.

The median spending on digital goods on social networks is $50 per year, followed by massively multiplayer online games ($40); free-to-play games ($40); PC games with online play ($37); and console games with online play ($20). Read more of this post

Social Networks’ Cheap Ads Affecting Web Publishers


Social networks like Facebook and MySpace account for more than one-fifth of all U.S. advertising traffic, but are bringing in the lowest rates for their ads, AdAge reported. What do they expect when there is no geographical focus?

In fact, the publication reported that the networks may have dragged down the average online CPM by as much as 18% over the past year. According to comScore, Facebook and MySpace have drawn an average CPM of 56 cents over the last year — compared to the $2.43 seen on non-social network sites. Read more of this post

The Effective Ways to Leverage LinkedIn for Running Small Business


Having tried out literally all the social media channels for my companies and Awesome DC since 2005, I have had the best luck with Google and LinkedIn than others. Twitter, Facebook, youtube, etc. do not even come close to LinkedIn.

Well, since Google is not quite a social media channel yet, I will focus on my LinkedIn experience.  I think other social media channels could be as effective as Linkedin depending on the nature of your business. So, I am not encouraging you to dump other channels. You just need to identify the appropriate channel(s) for your type of company first. That would be another blog post that I will do next. Read more of this post

Things You Will Stop Using In 2010, Latest By The End of 2011


As we are becoming more digital, many of the things we used to be so excited about are fading into history. The top three companies immediately comes to my mind that we should thank for this are Apple, Google, and Facebook. Particularly, Apple CEO, Steve Jobs. His “i” things, iPod, iPhone, iMac, etc. totally affected how we live, do business, acquire information, and connect with others.

They created tools and gadgets that got us so used to do things much easier and faster, touch-screens mobile phone, blazingly fast Internet, and the ability to have the world at our fingertips in seconds. We’re entering 2010 with all kinds of new gadgets, gizmos, and tech tools.

Here are the items most Washingtonians and I think the rest of our nation will stop using in 2010. If not 2010, latest 2011.
But wait, there’s more