Tips for Marketing your Business via Online Video
July 16, 2010 2 Comments
Here are five great tips I just read on an article by Morgan Brown on Reelseo about how to market your business using online video:
- “Aim for Authentic, Actionable Content”
You’re looking to be genuine and personal. If you don’t believe in the message you’re portraying, then no one will. You also don’t want to come off as being corporate but rather want to show the human side of your company so that your viewers can better connect with your products or services. Lastly, keep the video somewhere between 15 to 120 seconds in length. People get bored quickly, so you want to keep it short so as to keep them intrigued and interested for the entirety of the video.
- “Optimize Video for Google Search”
Using video to market your business will help you climb the rankings on Google. Video will always beat out plain text and has a 50 times better chance of getting to the top of the search.
- “Add Video to Your Facebook Page”
You’re looking to show your company in a fun, exciting, and creative light. You want potential clients to get a feel for what you do and what you have to offer. Post a video to announce a new contest or special offer, a video highlight of a past event your company hosted or attended, and customer testimonials. These types of videos will convey your message well and stick in the memory of consumers.
- “Put Video on YouTube and Other Video Sites”
This is a great way to increase awareness about your company and reach potential customers who may not have found you otherwise. Even without thousands of viewers, you can still build new and valuable relationships with viewers and increase your sales.
- “Add Video to Your Google Local Business Listing”
This is a very effective way to increase traffic to your site and get more inquiring phone calls to your office. In a mix of companies who are in the same line of work, posting an engaging video would set you apart from the competition and drive more customers to choose your business instead of a competitor’s.
The company is the destination for all your creative marketing needs because it uses crowd sourcing – tapping the wisdom of the masses for ideas and solutions, rather than paying high-priced agencies to do that work. It’s like “American Idol.” If the talent is out there, a wide casting call gives it the chance to rise to the top. I am saying that from my own personal experience when I was heading my D.C based social search company, Searchles.
Here is a sample video they created for my last company:
There are more here on youtube.
They have about 13,000 Creative artists who have registered for free on GeniusRocket’s site as “creative collaborators.” Businesses like mine who need creative talent issue project proposals known as RFB (Requests For Brilliance), attach prize money and open the competitions. Here are the steps on their site.
The other good News is the cost to build one. You can have your videos made via GeniusRocket at a fraction of the cost via the traditional PR/marketing companies.